New York Post, 8-Feb-2018
By Lisa Fickenscher
A longtime intimates fixture — Linda The Bra Lady — has filed for bankruptcy court reorganization.
Founder Linda Becker operates two stores, one on Manhattan’s East Side and another in southern New Jersey.
Becker has been fitting women for every bra type — 250 sizes — for 30 years, even appearing on “Good Morning America.” But her business has been struggling with debt issues since Hurricane Sandy when it took a government-backed disaster relief loan. It has been struggling since then to repay the loan.
“Their budget shows a basically break-even business,” said Adam Stein-Sapir, a bankruptcy expert at Pioneer Funding Group.
Carl Manni, CEO of Linda the Bra Lady, said the company “will be using the Chapter 11 process to re-organize our balance sheet.”
“During the reorganization, our stores and online business will continue to operate as they always have – with first-class products, great in-store experience, and of course, expert bra fitting service.”
The company “fully expects” to emerge from Chapter 11 stronger than when it went it, said Manni, who said he hopes to serve its customer base “for the next 30 years and beyond.”
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